Bright Ladzekpo is Managing Director and CEO of PHD Media Ghana and founder ofThe Masterclass Accra®and Science Meets Marketing®.Heisa marketing communicationsprofessional with 22yearsof experiencein driving transformationalgrowth and market leadership for businesses and brands in the Telecommunications, and Consumer Packaged Goods industries in Africa. Bright is a pioneer at heart, has a challenger mind-set, and is an industry thought leader who is passionate about trend-spotting, path-finding and innovating for effective brand-building. He has consistently championed a data-driven approach, the application of Marketing Science principles to marketing communications, and spoken about the implications of Artificial Intelligence for marketing, brands and businesses in Africa.Bright trained as a biochemist at the Kwame Nkrumah University of Science and Technology but followed his natural talent into the advertising fraternity to pursue a career and his life’s work. He serves on the IAA’s Africa Rising events committee, the Executive Council of the Advertising Association of Ghana and the Foods Advertising Regulation Committee of the FDA in Ghana. Bright lives in Accra with his wife Caroline, an OBGYN specialist, and their children.
Bright Ladzekpo
